Bluebox will provide the inflight entertainment, advertising, retail, and order-to-seat layer across the SkyFive system, delivered either through integration with SkyFive’s OpenServer platform, or, where connectivity allows, through Blueview Cloud, Bluebox’s ground-hosted digital services platform. Airlines will be able to provide personalised entertainment recommendations, dynamic advertising, targeted promotional offers, order-to-seat retail with live payment capability, and connected onboard commerce. advanced-televisionaviationbusinessnews
The partnership targets the next wave of connectivity adoption. The companies aim to deliver stronger ancillary revenue opportunities for airlines through air-to-ground inflight connectivity, particularly for LCCs and carriers in “unconnected” markets such as China, India and Southeast Asia. Those markets overlap with Bluebox’s existing customer base, which includes IndiGo, Air India, Vietjet Thailand, and Tigerair Taiwan. centreforaviation
The announcement follows a strong first half for Bluebox: at Aircraft Interiors Expo in April, Blueview was named Best IFE System – International, and the company added Tigerair Taiwan’s 17-strong A320 fleet to its Bluebox Wow deployments.
