Kayzen

Kayzen, the mobile-first programmatic service and portfolio company of Ioniq Group, has announced the results of a successful collaboration with Greggs, the UK’s leading food-on-the-go retailer. Working alongside media agency Dentsu, Kayzen deployed its Demand Side Platform (DSP) to drive a significant increase in both brand awareness and app adoption across the UK. The campaign used Kayzen’s innovative “Video+ Quiz” ad format, designed to transform [...]